I was speaking to a woman at my networking event and I told her that I think Facebook live would be amazing for her business. She smiled and said “yes, it is part of my marketing plan going forward”. I smiled and asked “how long has it been part of your plan? Why don’t you do your first Facebook live tomorrow?” That did not go over well at all. She said she is not comfortable doing it. I asked if I could tell her a secret? The secret is most people are not comfortable doing it, but we do it anyway. You cannot let that fear stop you from doing what you need to do to grow your business. It really does get easier the more you do it. I remember the first time I did it, I was scared! Now I don’t even think about it. I do it because it helps me grow my business. Each time I post a video I am having new people connect with me who are interested in what I do and in coming to events.
I am challenging people to do one Facebook live video this week. Stop over thinking it. If you say or do something that you don’t like, simply delete the video. It is really that easy.
Some of my friends would rather blog than record a video. If you are blogging, why not add video content to your blog to see if it increases the views of your posts?
I have friends tell me that they don’t watch Facebook live. That’s ok but it’s not about you it’s about your clients and future clients and what they like.
Be sure to tag me on your first Facebook live post so that I can check it out.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon