Lately my concentration has been off. I find that I am forgetting to do things and that really bothers me. I received an email from a person asking about my networking events. We spoke by phone and agreed that the events were not a match for them. Two days later I emailed them asking if they were still interested. Luckily, they just laughed and reminded me that we had already spoken, but I still looked bad for forgetting. I know this happens to the best of us from time to time, especially when we are overextended, and that it will get better. However, I do know of people who use their forgetfulness as an excuse.
When you forget to do things please do not tell me that it is because you are busy. Do you know anyone who is not busy? If something is important to you then you will find the time to do it. I recognize that we all make mistakes, but when you consistently forget to do things you are hurting your brand and reputation. People will realize that you are unreliable and may decide not to do business with you. Please follow through on your promises you will be amazed by the impact it has on your business.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon