As I take on more responsibility, I must stop and ask myself what did I forget to do today? I can no longer keep everything in my head, so I have started using programs to keep track of the things I need to do and the people I need to reach out to.
For example, each week I reach out to 100 of my LinkedIn connections to ask them if they are interested in attending networking events. Often the answer is yes, and I send them a list of events for the month. However, if they did not attend any of the events from the list that month, I was not following up with them regarding future events. Out of sight out of mind. I was simply letting that opportunity slip, which defeats the purpose of reaching out to them in the first place.
One of the common issues I see is people forget to do things because they are busy. I am sorry my friends that is a weak excuse. People don’t care how busy you are. If you told someone you would follow up on something and you didn’t, that is bad. All that gets noticed is you did not keep your promise to them, which hurts your brand
I do my best at the end of each day to ask myself what promises did I make today, and did I keep them?
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon