Kevin Willett says the more specific you are the easier it is to refer you.
Has anyone ever asked you who is a good client for you? How did you respond? Did you say everyone? Or anyone? You want to be careful not to reply that way because it doesn’t help the person identify potential clients for you.
Let me give you an example. Let’s say you are a financial planner and you say everyone would make a good client. Now I would agree everyone could benefit from working with you. But if I know a lot of financial planners what will prompt me to remember you? If you tell me that you are a financial planner interested in meeting people going through life events such as getting married, having a baby or retiring, I will think of you when I meet someone in one of those situations.
The better job you do drawing a picture in my mind of your ideal client, the better job I can do of helping you find them. Remember the more specific you are the easier it is to refer you.
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Kevin Willett is the Author of One Connection How you can grow your business (and change the world) one connection at a time. The business networking book is available on Amazon. Purchase One Connection on Amazon
Kevin is also the CEO of the Friends of Kevin Networking Group and the New England B2B Networking Group. Please connect with him on social media to hear about his upcoming business networking events.
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